No. NewFutures: AI is a fully funded programme for students from partner universities and institutions. There are no tuition or participation fees.
AI for Marketing and Communications
The campaign isn't the idea. It's the proof that the idea worked.
AI hasn't changed what good marketing looks like. It's changed how fast you can get there - and what you can prove.
Why this course
The briefs are the same. The tools have changed. This course is built around real tasks - briefs, content, reporting - so you finish with work a hiring team can look at, not just a certificate.
What you'll learn
This course covers the full marketing cycle - from brief to content to results. By the end, you'll be able to:
Write prompts that brief AI like you'd brief a teammate
Build a 30-day content plan and adapt it across copy, visuals and social
Read audience data and turn it into targeted messages and ideas
Review and improve AI-generated work so it's accurate and on-brief
Deliver a campaign case study that shows how you plan, create and report on results
What's inside?
Start here. Every course begins with this module.
Foundations
Understand what AI can and can't do - and when to trust it
Write structured prompts that guide AI toward useful results
Review AI outputs for accuracy before you act on them
Use AI to handle everyday tasks without breaking your flow
Build real campaign assets - ready to use or show
From brief to campaign content
Write a campaign brief clear enough for AI to act on
Build a 30-day content plan from a brief - no blank page required
Write and adapt copy across email, web and social without starting over
Assemble a copy pack ready to publish across every channel
Find out what people think - then do something with it
From audience data to campaign ideas
Read audience sentiment and catch trends before they shift your messaging
Build audience profiles grounded in real data, not assumptions
Turn audience segments into messages that land with the right people
Deliver your findings as a structured pack your team can use
Turn what happened into what you do next
Read the results, make the call
Distil campaign metrics into a one-page brief decisions can act on
Identify improvement opportunities and rank them by impact
Design simple tests that tell you what to change - and why
Deliver a campaign case study you can walk through in any interview
Frequently Asked Questions
Do I have to pay to join the NewFutures: AI programme?
What will I learn on the NewFutures: AI programme?
You'll build practical AI skills - how it works, how it's used at work, and how to use it responsibly. You choose one of five career-focused tracks: Marketing & Communications, Finance & Accounting, Business Operations & Logistics, ICT & Technical Support, or Administration & Clerical Roles.
What kinds of roles does this programme prepare me for?
NewFutures: AI is built for entry-level and early-career roles where AI skills are increasingly expected - across marketing, finance, operations, technology, administration and beyond.
Who runs the NewFutures: AI programme?
NewFutures: AI is run by INCO Academy through its digital learning platform. A dedicated team supports learners throughout. We also partner with Chance, which provides AI-powered career coaching and employability support.
How does the NewFutures: AI programme work?
The programme is 100% online, delivered through INCO Academy's learning platform. Your university invites you, you sign up, and you learn at your own pace to fit your schedule.
Who manages my personal data?
Your personal data is managed by INCO Group in line with applicable data protection regulations. Full details are available in the programme's Privacy Policy and Terms and Conditions on the official website.
What is my university's role in NewFutures: AI?
Your university is a partner institution that gives you access to the programme and supports your participation. Some universities also organise events where you can meet AI experts and connect with peers.
Who created the course content?
The course content is developed by INCO Academy's in-house Studio team, working with AI specialists and subject matter experts to make sure it's practical, relevant and ready to use.
AI is already shaping the roles you are applying for.
Join NewFutures: AI - free, online, and built around the work you want to do.
Advancing equal access to economic opportunity by skilling the workforce of tomorrow and preparing the next generation of impact entrepreneurs.
Pioneering AI-powered career coaching to unlock professional fulfillment and foster social mobility.
Google.org applies Google’s innovation, research, and resources to promote progress and expand opportunity for everyone.
© 2026 New Futures AI