No. NewFutures: AI is a fully funded programme for students from partner universities and institutions. There are no tuition or participation fees for learners.
AI for Marketing and Communications
Turn ideas into real campaigns, content and insights - and build job-ready skills you can show in your portfolio and talk about in interviews.
Why this course
AI is shaping how ideas become campaigns, content and performance decisions. Employers want people who can use it with confidence, not just talk about it.
You’ll learn by doing through real projects you can walk through with hiring teams, not just list on your CV.
What you'll learn
This course is designed to help you turn ideas into action, and action into results - using AI as a tool for thinking, creating and making better decisions.
By the end of this course, you'll be able to:
Use AI responsibly at work, knowing where it helps and where human judgment matters most
Write better prompts so AI supports your thinking instead of replacing it
Review and improve AI-generated work for accuracy, relevance and audience fit
Apply AI across real job tasks, from planning and content creation to reporting and optimization
Present a portfolio-ready case study that shows how you solve problems and deliver results
What's inside?
Foundations
Understand what AI can and can’t do, and use it responsibly in everyday work
Write structured prompts that guide AI toward useful results
Improve AI outputs for quality, accuracy and relevance
Use AI to draft, research and streamline everyday tasks
AI for Content Creation & Strategy
Turn business goals into clear briefs and structured content plans
Create and adapt copy and visuals across email, web and social channels
Test and refine messaging using AI-supported content variations
Use AI to shape creative direction and campaign storytelling
Social Listening & Audience Insights
Analyze audience sentiment and trends to guide messaging decisions
Build practical audience profiles and personas from real data
Translate insights into targeted messages and campaign ideas
Present findings in clear, shareable insight summaries
Reporting & Optimization with AI
Turn performance data into simple, decision-ready reports teams can use
Identify improvement opportunities and set priorities using AI support
Design and evaluate basic tests to strengthen campaigns and messaging
Deliver a final case study you can walk through in interviews
Frequently Asked Questions
Do I have to pay to join the NewFutures: AI programme?
What tools and skills will I learn in the NewFutures: AI programme?
You will develop practical AI literacy skills, including understanding how AI works, how it is used in the workplace, and how to use it responsibly. You can choose one of five career-focused tracks: Marketing & Communications, Finance & Accounting, Business Operations & Logistics, ICT & Technical Support, or Administration & Clerical Roles.
What types of jobs does this programme prepare me for?
The programme prepares you for entry-level and early-career roles where AI awareness and digital skills are increasingly important. This includes jobs across business, operations, marketing, technology, and other sectors that use AI tools.
Who is running the NewFutures: AI programme?
NewFutures: AI is ran by INCO Academy through its digital learning platform. A dedicated team oversees the learning experience and is available to support learners throughout the learning process. We partner with Chance, which provides AI-powered career support and employability guidance.
How does the NewFutures: AI programme work?
The programme is 100% online and delivered through INCO Academy’s learning platform. You get invitied through your university, you sign up and start learning. You can complete the program at your own pace to fit your schedule.
Who manages my personal data, and where can I find the privacy information?
Your personal data is managed by INCO Group in line with applicable data protection regulations. You can find full details in the programme’s Privacy Policy and Terms and Conditions on the official website.
What is my university’s role in the NewFutures: AI programme?
Your university is a partner institution that enables access to the programme and supports student participation. Universities may also organise events that allow you to meet AI experts and exchange ideas with peers on AI-related topics.
Who created the course content for NewFutures: AI?
The course content is developed by INCO Academy’s in-house Studio team in collaboration with AI and subject matter experts, ensuring it is practical, relevant, and student-friendly.